Hi, I’m an Amsterdam-based researcher, focusing on developing in-house user research crafts.
I am currently available for consultation.
My Background
I’ve been digging into insights since my academic days in Ontario, Canada. The experiences I had working in sociology developed my critical eye which I apply to research work in the field of user experience. I’ve worked in ecommerce, health tech, e-learning, and fin tech in Canada, the United States, and The Netherlands. My passion now lies in building supportive teams and helping individuals grow their strengths in the field of research.
User Research Manager/Lead
2024 - present, Polarsteps
2021 - 2024, Mollie
UX Team Manager
2020-2021, Lobster Ink (Ecolab)
Senior User Researcher
2017 - 2018 RLSolutions
2018 - 2019 Google
2019 - 2021 Lobster Ink (Ecolab)
User Researcher
2015 – 2017, LoyaltyOne (AirMiles)
Research Assistant
2010-2013, Laurier University, University of Waterloo
I believe that research and development practices thrive when they are incredibly collaborative and transparent.
“Because Deanna trusted me, I was able to grow as a designer. She crafted an internship where I could grow in all areas of UX and UI, as well as general good business practices, which in turn, boosted my confidence.”
